A Brand for Milwaukee?

Published Feb. 22, 2010 at 4:04 a.m.
The Milwaukee Common Council recently passed a resolution creating a branding task force for Milwaukee, and certainly there is a place for creating a brand for Milwaukee, but the key to creating this brand isn't a marketing campaign, catch phrase or tag line...It is putting action and investment behind the vision, because part of building any brand, is in fact the product.


Back | Read more at Urban Milwaukee news